In 1977 the Jefferson Awards began our Media Partnership through which local newspapers and television stations ran major promotions dramatizing local “Unsung Heroes.” In the first year we began with 12 Media Partners. Today we have 147 Media Partners in 93 communities. This is the nation’s largest media partnership highlighting service to America. The donated value of the print and air space exceeds $50 million per year.

Interested in becoming a media partner?
Any media outlet that is interested in becoming a Jefferson Awards Media Partner can review the following articles and videos outlining the benefits of participation. For follow up please call Margaret Nasta at 302-622-9101 and we'll get right back to you.

Jefferson Awards for Public Service overview
An overview of the American Institute for Public Service and the Jefferson Awards.
pdf | 750k

Benefits to our media partners
A review of the Jefferson Awards by researchers at Frank N. Magid Associates. The report lists the major benefits to becoming a media partner.
pdf | 169k

Why become a media partner?
Recommended year-round format, consider multiple partners, timeline and benefits.
pdf | 127k

Media partners: step-by-step plan for newspapers
pdf | 706k

Media partners: step-by-step plan for television
pdf | 697k

Commercial sponsorship – A source of new revenue
pdf | 492k

Branding and viewer impact
Presentation by researcher Frank N. Magid Associates.
Microsoft PowerPoint | 107k