45 Years of Service
We believe in public service. Not just because it improves communities, but because it changes the lives of those who participate. It offers leadership skills that propel success in school and throughout life. We believe so strongly in the power of public service that we promote it every way we know how.
In 1972, our country was divided by social upheaval, scandal and war. Our founder, Sam Beard, saw there was a profound need to unite our country and strove to bring people together by celebrating outstanding unsung heroes and encouraging public service. After 45 years, our Media Partners and Champions reach 100 million Americans and have honored over 60,000 grassroots unsung heroes. We have trained more than 20,000 young people to become leaders in their own communities.